Insurers Put the Squeeze On Homeowner
Policies
By CHRISTOPHER OSTER and JEFF D. OPDYKE Staff Reporters of The
Wall Street Journal
From The Wall
Street Journal Online
May 29, 2002 -- Marion and Dorthea Sherrill of Monroe, Ga., were
loyal insurance customers of USAA for 20 years. Mr. Sherrill pays
quarterly life-insurance premiums to USAA and has used the company
to insure 31 cars over the years. In February, however, USAA let the
Sherrills know that they'd have to take their $1,077-a-year
homeowners business elsewhere.
The reason: Three claims filed in the previous three years. A
lightning strike and burst pipe, both in September 1999, and a car
break-in last October, resulted in total claims of $4,200. A notice
of "nonrenewal" from USAA dated Feb. 19 informed the Sherrills that
three claims in three years were not "compatible with our
underwriting standards."
"Are you supposed to just pay premiums and not file claims?" asks
Mr. Sherrill, a 55-year-old stock broker, who suffered a series of
rejections before finding a replacement policy at nearly twice the
old price and quadruple the old deductible. "What USAA has done is
label me as a major risk situation," he says. A USAA spokesman
declined to discuss individual policyholders, including the
Sherrills.
People across the country are learning that a run of misfortune
that causes them to file several homeowners claims can have
punishing financial consequences. It's the result of perhaps the
most radical overhaul of homeowners insurance in decades. Hundreds
of thousands of policyholders are being dumped or are paying sharply
higher rates as insurance companies large and small rethink the way
they price and sell policies.
In years past, insurers were willing to stomach losses on their
homeowners policies in order to find customers for their larger and
more profitable automobile and life-insurance lines. Besides, even
if they lost money through careless underwriting -- taking in less
cash in premiums than they paid out in claims and expenses -- they
could usually make it up through their investments in the stock and
bond markets.
But the waning bull market put an end to easy investment gains.
And a slew of disasters last year -- ranging from massive storms in
the Midwest and a costly outbreak of mold in Texas to the Sept. 11
terrorist attacks -- has suddenly rocked insurers with big
underwriting losses. Now the companies are trying to wring profits
from homeowners policies, and growing numbers of the nation's 58.6
million homeowners are paying the price.
In the first quarter alone, Allstate Corp. won regulatory
approval for premium-rate increases in 23 states. The average jump:
19.8%. In Texas, Allstate and Farmers Insurance Group have more than
doubled rates in certain areas because of mold claims, a growing
problem in the state.
Dropping Clients
Insurers are also much quicker to ditch unwanted clients. State
Farm Mutual Automobile Insurance Co., the nation's largest home
insurer, last month instituted a practice under which customers in
its middle-Atlantic region could lose the ability to renew expiring
coverage if they have two claims in three years, according to an
internal memo from its agents' association. State Farm suffered a
$3.7 billion underwriting loss on its homeowners line last year,
atop a $5.6 billion underwriting loss in its auto-insurance
business.
A spokesman says the Bloomington, Ill., company hasn't undertaken
a concerted strategy of nonrenewals. Instead, if a policyholder has
two losses in three years, "we would consider them a candidate for
reunderwriting." Meanwhile, State Farm has stopped offering policies
for prospective customers who had a single claim at another
insurance company in the past three years.
Of course, this isn't the first time homeowners insurers have
declined to renew large numbers of policies. After Hurricane Andrew
ravaged South Florida in 1992, many insurers dumped customers in
that state in hopes of avoiding multibillion-dollar losses from
future storms.
But this time around, improved technology -- including a massive
shared database of claims -- has allowed insurers to focus on
individual homeowners around the country they view as undesirable
risks. This has angered consumers who complain they have no control
over the weather.
"We have a lot of people coming to us with difficulty finding
insurance these days, and they're mad," says Lee Jones, a spokesman
for the Texas Department of Insurance.
Solid estimates of the number of customers who have been dropped
in recent months are hard to obtain. John L. Ward, chief executive
of Ward Financial Group, a Cincinnati consulting firm that counts
more than 300 insurers as clients, says those insurers are declining
to renew 6% of their policyholders, about double recent historical
rates. Mr. Ward says his insurance-company clients make up about 20%
of the market, or about 11.6 million of the 58 million homeowners
policies in force. Applying the 6% figure, that means 696,900
policies weren't renewed by that group of insurers alone.
Some big insurers dispute Mr. Ward's figures, but they don't
dispute they are seeking to boost profits. "Consumers don't believe
how close the homeowners line is to complete chaos," says Jerry
Carnahan, president of personal-insurance lines for Los
Angeles-based Farmers. The industry points to figures compiled by
ratings agency A.M. Best Co. showing that the industry has turned a
profit on underwriting homes just once in the past two decades. That
was in 1987, when claims and related expenses cost insurers 97 cents
of every dollar collected in premiums.
After suffering a $15.5 billion loss from Hurricane Andrew,
insurers dropped many customers as their policies expired, and they
refused to take on new ones. Allstate alone canceled 90,000
policies, 8% of its Florida business pre-Andrew. Prudential
Insurance Co. of America, now known as Prudential Financial,
actually paid 23,000 policyholders a total of $15 million to take
their business elsewhere.
To rebuild their capital, many insurers decided that homeowners
insurance, which for years had been a good deal for consumers,
should become less generous. By the late 1990s, insurers were
shifting more of the risk and cost of insurance onto their
customers.
State Farm, which covers about one in five homes in the U.S., led
the way. Among its biggest changes was the elimination of
guaranteed-replacement-cost coverage. Such coverage protected
homeowners who were inadvertently underinsured by promising to pay
the entire cost of replacing a house lost to fire, hurricane or some
other disaster, even if the replacement cost far exceeded the
insured amount listed in the policy. Instead, under a new policy
form rolled out in 1997, State Farm began capping the amount it
would pay, though it still generally exceeds the insured amount.
State Farm also inaugurated a program under which homeowners
would be charged higher rates if they file frequent claims -- even
if the claims were legitimate. State Farm said at the time that it
wanted to hold down premiums for the overwhelming majority of
policyholders who use preventative maintenance to ward off damage to
their property.
Other insurers followed suit. Mr. Carnahan says Farmers has done
studies of claims activity following storms and has determined that,
while some homeowners will fix light damage to their homes rather
than file a claim, others see storm damage as "a great way to fix
the house" at an insurer's expense. He says Farmers typically
wouldn't cancel someone with just two claims in four years.
In addition, in the mid-1990s the industry began using credit
histories as a way to predict a customer's future claims behavior.
Though insurers say a poor credit history is one of the best
indicators of future claims activity, the practice has been decried
by some regulators and many consumer groups.
Even if a policyholder hasn't stayed with an insurer long enough
to develop a track record, the company can search a giant database
of home and auto claims known as the Comprehensive Loss Underwriting
Exchange, or CLUE. About 90% of the industry uses CLUE reports,
which list the names of policyholders who have made claims, along
with the frequency, type and size of the loss reports. Insurers
themselves contribute the data, then tap into the information each
time a new customer seeks coverage. The service is owned by
ChoicePoint Inc. of Alpharetta, Ga. "Insurers have reached a new
plateau of underwriting sophistication within the last two to three
years," says Robert Hartwig, chief economist for the Insurance
Information Institute, a trade group.
Also in the late 1990s, a new homeowners-insurance menace
sprouted: mold. Experts say mold has become more common in houses
because of the more airtight construction of new homes. Homeowners
began filing more frequent mold claims in the late 1990s, as health
concerns regarding certain types of mold surfaced. It became a
high-profile and high-dollar problem in June 2001, when a Texas jury
ordered Farmers to pay $32 million to an Austin homeowner who
maintained that mold caused health problems for her husband and
young son and forced the family from its home.
Avalanche of Claims
The Austin house has been left vacant, and other houses in Texas
with similar problems have been torn down, because they couldn't be
cleaned satisfactorily. The publicity surrounding the case brought
an avalanche of mold claims in the state. Last year, Farmers
registered more than 12,000 mold claims, up from 12 in 1999.
Allstate says its monthly tally of such claims in Texas climbed to
1,000 in the first three months of this year, up from 40 a year
ago.
Texas's homeowner policy forms -- tightly regulated by the state
-- have for years been among the most generous in the country, and
the most commonly used form included coverage for mold and the types
of slow leaks that can lead to mold. Insurers tried to exclude all
mold coverage from their policies. The Texas insurance regulators
balked, though they ultimately reached a compromise that allowed
insurers to scale back water-damage coverage, covering only sudden
and accidental discharges of water.
Texas isn't the only state with mold problems. California
currently hosts two high-profile mold-claim lawsuits, brought by
Erin Brockovich, whose life was the subject of a movie starring
Julia Roberts, and former Tonight Show sidekick Ed McMahon.
Now, when big storms hit anywhere in the country, insurers worry
not just about the roofs that are damaged by branches falling, but
the long-term ramifications of any water damage not properly dealt
with. "The industry is deathly afraid of mold," says Farmers' Mr.
Carnahan. "You've got this unknown bogey called mold and people are
taking drastic actions."
State regulators and insurance agents say that insurers
frequently are targeting potential mold problems with the current
wave of nonrenewals. "Any time you have a water-related claim,
whether mold manifests itself or not, you're on their radar
screens," says James Armitage, an independent insurance agent in
South Pasadena, Calif.
Last April, a storm pelted St. Louis and the surrounding area
with softball-size hail that wrecked cars and shredded roofs,
causing an estimated $1.2 billion in insured damage. That was
followed by a rash of notices to consumers that their coverage
wouldn't be renewed.
Susan and Lester Guyon of Florissant, Mo., were among them. The
couple had been homeowners-insurance customers of Farmers for 35
years. But the $3,632 claim they filed to replace their roof --
coming on top of a previous claim related to another hail storm
three years earlier -- was the end of the relationship. "Claim
frequency should average one claim every 10 years," the company said
in its notice. Ms. Guyon found replacement coverage at roughly the
same price, but she's still steamed. "You stay with them for that
long, then you file a claim and next thing you know you're being
canceled," she says.
Most insurance experts believe the nonrenewal crisis won't be a
long one, provided insurers receive approval from states for more
rate increases that will make writing homeowners insurance worth
their while. That, of course, means that homeowners likely will be
paying still higher rates over the next few years. "For the next
year or so, there will be bad decisions made by insurers" in which
some good customers are rejected, says Robert Hunter, director of
insurance for the Consumer Federation of America. But he thinks the
cyclical nature of the industry will bring insurers back into
markets they may have abandoned.
Until then, however, some consumers will continue to suffer.
Dennis Paulsen, a 55-year-old trucking-company dockworker in Omaha,
Neb., found out earlier this year that his insurer, Farmers Mutual
Insurance of Nebraska, was dropping his policy as of April 27
because of too many claims. A string of bad luck and bad weather
prompted him to file four claims since 1994, three between 1997 and
late last year. The claims ranged from a stolen generator to hail
damage to $621 worth of spoiled food in a freezer when weather
knocked out power.
Now, Mr. Paulsen can't find insurance for his $70,000 home. "No
insurers will take me on," he says, even though he has offered to
accept higher deductibles if necessary. Recently a tornado warning
was announced "and I just spent the night hoping nothing happened,"
he says.
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